As a Millennial kid, I am born in the age of Internet and grew up around social media. Today I use this to my advantage rather than a distraction or addiction. Well aware of the trends I apply them to create innovative solutions for my clients.
Turn of the millennium also brought conflict and economic difficulties. We have survived the COVID Waves and consequent lockdown followed by the global economic slowdown. All these happened as we were completing our post graduation and moving into the world as freshers. Luckily, I explored a concept during MBA days which lay the foundation of my future ventures.
An opportunity in the market
We were introduced to the term Entrepreneur during the Second semester of MBA as the person who finds an opportunity in the market. I got to know mine during an assignment with Business Mates Delhi, a women only entrepreneurs group. While interacting with seasoned entrepreneurs, I realized my strengths. Firstly I was comfortable interacting with people and secondly I could use patterns to guide them in better brand management. Also I could provide them an alternative to digital marketing and post boosting and that too from the comforts of my Laptop and Smartphone.
My opportunity was working with women brand owners who did not have the budget to run sustained marketing campaigns on social media. I provided them with strategy for organic growth using content to reach to a wider audience.
An organic way to reach your audience
Arrangement of content affects your audience. They will develop a trust with your brand only if they feel that connection. Brand building is all about making Google Search and Social Media bring your target audience to you. If the process is done without boosting posts, then it is organic brand building. These social media platforms are now powered with AI which means that content has to be top notch.
Year 2019 made me road warrior ready armed with a smart phone and laptop. I could setup my work desk anyplace of my choice. College Canteen, Parking, Empty Classrooms, Cafes, etc. Since that time my focus group was and still remains single brand owners and specifically women entrepreneurs.
The story of my ventures
The best way of arranging your content with the aim of presenting is a website, more specifically a blog. My first venture began in 2019 as two web based platforms. Later Narisakti got a presence on social media.
Narisakti
Online platform for inspirational stories, soon to be an NGO. Narisakti began as a Website only online platform in Sept 2019. Later we extended presence on two social media platforms. Eventually the venture will be more of an NGO in structure with an inspirational outlook.
Sukaone
Tech in the online world is changing fast. You need to have the most updated information to plan your next move. Sukaone even though a tech blog, it helps manage your brand strategy with the latest trends and tools of social media as well as Google Search.
The two most important tools of brand growth are networking and communication.